You don’t want your email signature design to look cluttered. Only use images that are applicable to your job role and company branding. You will look unprofessional and immature.
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How to use animated GIFs in email signatures correctly Use suitable GIFsĭon’t use inappropriate GIFs such as cute kittens in email signatures. This means the recipient has to open the email in a web browser to see the animation. In this case, either the first frame will appear, or the image will just ‘break’. And if you host the GIF in your template, certain add-ins may block the image from being displayedįinally, older email clients like Outlook 2007 just don’t support animations. This means your emails will potentially get caught in spam filters, a common issue with email marketing newsletters. The more frames within the animation, the bigger the email signature size. If you decide to embed the image directly into your signature, you dramatically increase the size of the email. So using animated GIFs in email signatures can be a source of irritation for some. This is especially true if the image plays on an infinite loop. While lots of people love animated GIFs, many hate them. The reasons why you shouldn’t use animated GIFs in email signatures Simply put, animated GIFS offer a bolder use of the email signature channel than just relying on static images. You may even find your email signature marketing campaigns become more effective.
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You may appear more professional if the right imagery is chosen. It makes your company seem more exciting and vibrant. You can instantly make your brand seen with an animated GIF if it displays correctly. An animated GIF in an email signature can do just that. With so many emails sent and received daily, your messages need to stand out. The benefits of using animated GIFs in email signatures Still, most web-based email clients and native mobile mail apps display animated GIFs without issues. What works in Gmail can render differently in Outlook 365 or Apple Mail. Using an animated GIF in email signaturesīefore deciding whether animated GIFs in email signatures are right for you, it’s important to note that HTML in email clients works differently to HTML on websites. They are also widely supported across all web browsers.
These are then presented in a specific order to simulate movement.Ĭreating GIFs is straightforward, which is why you can find so many online. It is an image encoded using the graphics interchange format (GIF) to contain a number of frames in a single file. In lay terms, an animated GIF is a simple animation. However, they should be used with caution. It’s not surprising that animated GIFs in email signatures are popular because they've been around for some time. An animated GIF in email is also something that has been a staple of email marketing campaigns for years. The GIF image format is perfect for supporting animations and can be found all over the Internet.
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